Search Engine Optimization in Texas

With the rise in digital enterprises and companies, it is necessary to stay ahead of the game in a competitive environment. All eCommerce owners are trying to optimize their online presence and are making sure they cater to the needs of customers. Search engine optimization is a technique where you can optimize your web pages and web sites to make them show more often on hits from search engines. Web pages have a ranking on how to show pages to viewers when asked to search for a result. The web pages and sites which have a higher ranking than others show up more often on the internet. These web pages generate a lot of traffic. It is a hyper targeted form of marketing  where your website shows up in higher ranks than others.

National SEO operates on a wider and bigger spectrum

National SEO focuses and stresses mainly on broad key words. They tend to focus less on specific targeted geographical areas. It is also very competitive at the national level as many global companies are present there. It is also costlier than local SEO. National SEO helps to facilitate all the different facets and portions of your web site. It helps to maintain a steady inflow of global traffic. Since it targets mostly international viewers in addition to local ones, the company’s presence gets greater visibility than being adhered to one particular location. The company also gets known by a number of global citizens. It is also necessary to build and maintain a strong set of back links which will ensure that your site is authorized and trusted by search engines. National SEO focuses mainly on global searches and a broader spectrum of key words. They help to prioritize a web site and bring it to the top levels of web rankings. National SEO also turns up heat to the competition  as a business owner will now be dealing with global partners and enterprises.

It is not adhered to a particular location

You also need to know that National SEO focuses more on the brand image than on the location or service. It stresses focus on the branding and reputation of the company. You will also have to deal with more complicated and complex marketing strategies and techniques. There will be national brands present which will be bigger than those found in the local SEO level. There are however some things to keep in mind and consider while operating on a national level. You should engage in promoting and advertising your company. You will need a bigger monthly budget and can also expect smooth returns in the future. A national SEO is thus more beneficial for your brand or company, but you will need to keep in mind the size and scale of the competition. With proper branding and promoting, a good reputation can be built over time. i2i Consulting specializes in Search Engine Optimization in Texas, contact us for a free evaluation

Texas Search Engine Optimization Tips & Tricks

What Is A Local Citation?

May 9th, 2017|0 Comments

What Is A Local Citation? Local citation refers to any mentions of your business on other websites on the internet. They are useful for improving your rankings in local search results. Most local citations in business directories don't have a link to your business but include your business name, address and maybe a review about your business. How Do They Work? Through local citations, your business is properly ranked on Google Plus local map listings. They provide the search engines with credible and legitimate information about your business. Any information about your business can be corroborated from multiple sources and that's why the search engines rely on these local citations. If Google can find your business information on any other local websites or directories, there is confidence that your business actually exists and offers the stated products or services in the particular location. When a person does a search of your business, the information listed [...]

Should You Remove Links

April 17th, 2017|0 Comments

Should You Use Link Removal Services? Did you know that your website can be penalized because of the sites that are linking to it? As it turns out, if there are a lot of spammy or low-quality links pointing to your website, it could wind up harming its standing in the search engines. Recently, the search engines updated their algorithms, adding penalties for sites that have too many incoming links from low-quality sources. This penalty system was implemented primarily because people were trying to game the system by getting as many links as they could to their site from any source, regardless of its quality. For instance, webmasters would submit their sites to link farms - low-quality sites that served little purpose apart from providing backlinks to other sites. At the time, the search engines only really cared about the number of links pointing at a site - not the quality of those links. The [...]

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Negative SEO – Should You Worry?

April 7th, 2017|0 Comments

Negative SEO - Should You Worry? Usually, whenever you read about SEO, it's about how to make sure your website is identified as high-value content by search engines' algorithms, and as something that's relevant for users interested in a certain niche. However, there's an unethical, black-hat counterpart to SEO which consists of using that knowledge to sabotage the pagerank of competing websites - essentially pulling your website up by pushing others down. Why Is Negative SEO A Thing? Black hat SEO techniques have always been a thing, and engines have been doing a very good job at rendering them ineffective. In fact, they've protected themselves so well, that ill-intentioned individuals have started getting creative and plotting to degrade their competitors' websites instead. While relatively uncommon, negative SEO is a serious threat to any website, and savvy internet entrepreneurs should do all that's in their power to prevent it from happening to them. It's important to [...]

The Importance Of A Local SEO Plan

March 8th, 2017|0 Comments

The Importance Of A Local SEO Plan If you own a local business, you are going to want to make sure you have a strong presence on the web. After all, there are a lot of people that are going to find your business through the internet. It's very important to have a local SEO plan in place. If you're ranking at the top of the local searches, you'll regularly attract business from people in your area. Local SEO Has Minimal Competition The competition for local SEO rankings usually isn't that intense. As a matter of fact, there are quite a few people that ignore local SEO completely. Because of this, even a little bit of extra effort can have dramatic results. If you put some time and energy into developing a local SEO plan, you'll be able to rise far above your competition. You'll be able to get more attention and grow your business. [...]

3 Of The Best Link Building Strategies

January 30th, 2017|0 Comments

When you do search engine optimization, most people understand that link building is one of the most important aspects of this online marketing strategy. You are trying to rank your website, and all of the pages that you post, at the top of the search engine listings. It is possible that you may be able to do very well by simply optimizing your website, but you do need to do link building. There are three specific strategies that you can use to build links very quickly, ones that will allow you to get the best results. Use A SEO Business The first strategy that is the easiest to implement is to use a search engine optimization company. They will already have websites set up where you can post to their different blogs, and generate quality back links. If you are able to do this, you should start to see a gradual increase in your search [...]