Organic Link Building Strategies That Really Work
Years ago, the key to getting listed well in the search engines was to have as many links as possible pointing to your website. The quality of the links didn’t matter. Instead, it was all about quantity. As a result, webmasters went out and got links from directories, link farms, social bookmarking sites, and other types of sites that were primarily used for the purpose of building low-quality links.
These days, those practices are extremely frowned upon by the search engines. Getting links from low-quality resources can actually wind up doing more harm than good. In some cases, it may even get your site penalized or removed from the search engine results altogether.
That doesn’t mean, however, that incoming links are not still valuable from a search engine optimization perspective. The search engine algorithms still rely heavily on links when determining the quality of a website. The primary difference is that they look more at the quality of the links than the quantity. Any links that are coming into your site should be from trusted, well-respected sources. They should also be natural or organic links, meaning that people chose to link to your site on their own rather than you actually going out and soliciting links.
Organic link building is easier than you might think. At the heart of any successful link building strategy is the content that you post to your website. If you want people to link to your site, you need to provide content that is worth linking to. That means writing or producing the highest quality content that you possibly can every time you post something to your site.
It also means thinking outside the box a little and coming up with unique content that people can’t find anywhere else. This can range from how-to articles to industry news. The more unique and valuable your content is, the more likely people are to link to it and to share it with others.
Along with writing excellent content, you should also share your content on social media. The only way that your website is going to create buzz is if people actually see the content that you have written. Social media provides the perfect opportunity to get your name out there and get more eyeballs on your articles, images, and videos. If people like what they see, they will most likely link to your content so that they can share it with others.
Along with writing informative articles, you should also consider creating link-worthy content such as beautifully designed infographics and informative videos. Images and videos are easy for people to share and can result in a large number of organic links to your website.
Organic link building is all about focusing on the quality of your content. If you want links to grow naturally for your website, you need to produce content that people will actually want to link to. By making quality and originality your top priorities, you can create a website that automatically grows in popularity and gains a lot of incoming links over time.