When you start to look at the different ways that you can market your products online, you will probably come across two different strategies for doing so. One of these is search engine optimization, and the other is pay per click advertising. Here is a quick overview of how each of these work, and the primary differences between the two so that you can understand how to choose between each of the different strategies.

What Is SEO?

Search engine optimization is a strategy where you are ranking websites. Your primary goal is to get them as high as possible on the search engine listings. You are going to target specific keywords, and if these keywords do not have a lot of competition, it will be very easy to get them to the top of the listings. This is a strategy that is a long term strategy, one that is designed to provide you with free traffic for many months or years to come. You simply have to maintain the positions you are able to achieve, and by doing so, you can look forward to thousands of visitors every month coming to your websites to buy the products that you sell.

What is PPC?

This stands for pay per click marketing. The name is apropos for the type of marketing strategy that it represents. You will pay for every click that you receive which is essentially someone seeing your advertisement, clicking on it, and then going to your landing page. This is a strategy that has existed for many years. It is the fastest way to get targeted visitors to your website. The reason that many people do not choose this particular strategy is that it can be very expensive.

Now that you know the difference between the two of them, you should know which one is going to be the best one for your business. If you need to get fast results, perhaps testing different landing pages, you will want to use PPC advertising. If you have a proven landing page, or if you can find extremely easy keywords to target that will rank quickly online, SEO is your best choice. It is much more cost effective, and will lead to long-term results that will provide you with free traffic long into the future. It is recommended that you use a combination of both strategies if you want to generate as much profit as possible.